Apple Case Answer Essay Example for Free

apple Case Answer EssayOrganization Overview IntroductionThis possibility discusses the apples Inc. orchard apple tree Inc. is maven of the worlds virtually successful and most recognizable companies, established by Steve Jobs and Steve Wazniak. Over its 30 category existence, the company had seen a lot of changes in the computer industry. During its life it faced many problems same changing of CEOs and shifting in its major strategies which be lotto the company. But at last it was Steve jobs who saved the company and afterwards it started competing in the market. Steve Jobs Bring sore era to Apple Inc. He shifted the strategies to assortediation strategy and launched many products like iMac, iPod, iPhone. On April 4, 2010, Apple Inc. launched the iPod the companys third major innovation released over the last ecstasy under its iconic CEO Steve Jobs.Apples strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the i Pod and the iPhone. Yet challenges abounded. Macintosh sales in the worldwide PC market still languished below 5%. Growth in iPod sales was thuddinging down. IPhone faced increasing competition in the smartphone industry. What would the early hold for the computer giant in a rapidly changing world? How should the company allocate resources between its more traditional offerings (computers) and its vernaler products (iPods, iPhones, Apple TV, etc.) in order to maintain and improve its market position? Also, how should Apples unique retail strategy be used to support the companys product decisions, and by capitalizing on new and emerging trends thus further maintaining its competitive advantage.* Mission StatementApple is move to bringing the best personal computing experience to students, educators, creative professionals and consumers just about the world through its innovative hardw are, software and Internet offering.* DEEPLIST Analysis* DemographicDemographic factors highly affect the computer industry. As buyers are of all ages and polar genders, also every individual have different choice like the use of iPod, iPhone and iPad is increasing in young generation. Literacy rate is increasing in our realm and use of internet and computer in education as well as in homes also increasing. Children and teenagers are more interested in play games on computers and increasing usage of social website, chatting etc. Information technology playing a vital role in business world overdue to these virtual organizations, are increasing. So demographic factors is plays important role in the industry.* EconomicalIn the past few years, the industry has been affected by the slow economic and that resulted in low consumer spending. There is no sign of improvement, consumer spending and investment might decrease as well. Discount rate 13.5% from the central believe of Pakistan and it is the highest rate in Pakistan that negatively affecting this industry .Due to weak e conomic conditions, Pakistans educational is encountering large budget deficits. This factor has a negative encroachment over Apples sales in the educational segment. Sales of products that include components obtained from foreign suppliers can be adversely affected by gold exchange rate fluctuations and by international trade regulations.* Social FactorsSocial Factors also lick the industry as different segments of the society have different buying behavior and income so it affects the overall demand of the computers. The computer and internet usage is growing worldwide and is a inviolable source of opportunities for the computer industry. Customers has make up more experienced and computer literate in our country comparing with past. Education has become a prime resolution for the newgeneration, which is a signalize factor for the companys business.* Political and legalPolitical uncertainties and terrorism activities are directly impacting the overall business of the compan y. Energy crisis more and more taxes earnestly affecting the industry. For instance, when government imply 15 % sales tax it becomes difficult for the companies to manage profits. The company has to comply with the environment regulations such as environment salutary disposal or recycling.* TechnologicalAs computer industry is a technology oriented industry so Technological factor greatly influence the industry as well as Apple Inc. As the technology changes it affects all the production processes, People appreciate more more advances in their systems and are switching over to new information appliances. Technology is evolving at a rapid pace now days. Internet availability and usage is growing and leads to good opportunities for the industry. The traditional desktop and tower systems might become outdated by the entrance of new revolutionary products. New technology demand is increasing by schools and professionals.Problems* Frequent changes in strategies and top management* App le Mac, application softwares not easily available* Premium segment requires heavy R D costs* Operates in Niche marketFive forces (porter) that apple applied.Motorola Mobility v. Apple Inc. is one of a series of ongoing lawsuits between technology companies Motorola Mobility and Apple Inc.. In the year before Apple and Samsung began suing severally different on most continents, and while Apple and High Tech Computer Corp. (HTC) were already embroiled in a patent fight, Motorola Mobility and Apple started a period of intense patent litigation.The Motorola-Apple patent imbroglio commenced with claims and cross-claims between the companies for patent infraction, and encompassed multiple venues in multiple countries as each company seek friendly forums for litigating its respective claims the fight also included administrative law rulings as well as United States International parcel out Commission (ITC) and European Commission involvement.1 In April 2012, the controversy centered on whether a FRAND license to a components manufacturer carries over to an equipment manufacturer incorporating the component into equipment, an issue not addressed in the Supreme Courts default analysis using the exhaustion doctrine in Quanta v. LG Electronics.2 In June 2012, appellate judge Richard Posner dismissed the U.S. case with prejudice and the parties appealed the decision a month later.* -Motorola Mobilitys suitsIn early October 2010, Motorola Mobility filed a burster with the ITC against Apple alleging patent infringement.6 The complaint allegations concerned six Motorola patents, and sought remedies of a court-ordered bar on U.S. imports of infringing products, and an injunction prohibiting Apple from importing, marketing and distributing infringing products. The ITC instituted its investigation a month later and Motorola after dropped its patent claims with respect to two of the six patents at issue.7Motorola also filed two complaints for patent infringement against Apple in the U.S. soil Court for the Northern dominion of Illinois (Illinois Complaints), and another complaint for patent infringement against Apple in the U.S. District Court for the SouthernDistrict of Florida (Florida Complaint).Both complaints alleged Apple infringed 18 Motorola patents. In November 2010, Motorola voluntarily dismissed the Illinois Complaints, ( asseverate as counterclaims in the actions brought by Apple on October 29, 2010 in the U.S. District Court for the Western District of Wisconsin). Later that November, Apple also filed counterclaims in the Southern District of Florida, alleging Motorola infringed six Apple patents in manufacturing and selling mobile devices, set-top boxes and digital video recorders.7Additionally, in October 2010, Motorola filed a complaint for a declaratory judgment against Apple and NeXT Software, Inc.8 in the U.S. District Court in Delaware, seeking a ruling that Motorola did not infringe any claim of twelve patents owned by Apple and NeXT. In response, in early declination 2010, Apple asserted these twelve patents against Motorola, Inc. and Motorola Mobility, Inc. in the Western District of Wisconsin and moved for a change of venue from Delaware to Wisconsin. Ultimately, both parties patent assertions were subsequently transferred to the Northern District of Illinois.* -Apples counter-suitsIn late October 2010, Apple filed two complaints in the Western District of Wisconsin for patent infringement against Motorola, Inc. and Motorola Mobility, Inc..9 The complaints alleged Motorola infringed six patents and sought coin damages and an injunction. In early November 2010, Motorola filed counterclaims against Apple alleging Apple infringed twelve Motorola patents which Motorola originally asserted in the Northern District of Illinois. The Western District of Wisconsin transferred the actions to the Northern District of Illinois and trial was scheduled for June 2012 on six Apple patents and three Motorola Mobili ty patents. Also in late October 2010, Apple filed a complaint with the ITC for patent infringement against Motorola, Inc. and Motorola Mobility, Inc..10 Apples complaint alleged Motorola infringed three Apple patents with Motorolas mobile devices offered in the U.S.. Apples complaint sought a court order barring imports of those devices and sought an injunction prohibiting Motorola from engaging in further activities related to the same mobile devices.The ITC beganinvestigation in late November 2010 in mid-January 2012, the Administrative Law Judge (ALJ) found no impingement by Motorola for the three asserted Apple patents Apple filed a petition to review the ALJs findings but the ALJ ultimately ruled for Motorola and against Apple in mid- defect 2012.11 In mid-March 2011, Apple filed counterclaims against Motorola in the ITC proceeding (which was subsequently removed to the Western District of Wisconsin court), and instituted a new action in the Western District of Wisconsin, App le Inc. v. Motorola Mobility, Inc., alleging that Motorola breached standards commitments (see Context, below), with counterclaims including equitable estoppel, waiver, breach of contract, violation of Section 2 of the Sherman Antitrust Act, unfair competition and interference with contract. Apple sought declaratory judgments that Motorolas license terms involving standards-essential patents were unreasonable and discriminatory, that Motorola was not entitled to injunctive relief, and that Motorola committed patent misuse.7* -ContextComponents manufacturers and major patent holders such as Motorola and Samsung commit to licensing their standards essential patents to other industry participants through their participation in standard-setting organizations (SSOs), while other industry participants negotiate licenses to use those patents, including manufactures and sellers of smartphones and tablets.12 North American technology companies treatment in the marketplace of their respective products and mobile operating systems (OSs) spans the spectrum from completely proprietary systems to open-source license systems Apple and RIM manufacture and sell products that run on only their respective proprietary mobile OSs Microsoft licenses its proprietary mobile OSs, (Windows Phoneand Windows Mobile), to non-affiliated wireless handset original equipment manufacturers (OEMs) and Google sponsors Android, an open-source mobile OS it distributes free to OEMs.13 All these OSs provide platforms for software application developers as well as for a variety of products and service offered bycompeting product manufacturers. Such products in turn rely on, and their patent holders commit to, SSOs rules for both standards essential patents disclosure and reasonable and non-discriminatory licensing (FRAND) grants for compatibility and interoperability of devices.13* -Further developmentsIn March and April 2011, Motorola filed patent infringement complaints in the court in Mannheim, Ge rmany, alleging that Apple Retail Germany GmbH, Apple Sales International, and Apple Inc. infringed three of Motorola Mobilitys patents, two of which are standards-essential patents. In December 2011 and February 2012, the court in Mannheim, Germany found that Apple products infringed two of the three Motorola Mobility patents, one standards-essential and one non-essential, and granted injunctions.7 Between May and December 2011, Apple filed patent infringement suits in Munich, Dsseldorf and Mannheim, Germany alleging that Motorola infringed Apples utility and design patents. Apple asserted the design patents against Motorolas tablet products. In mid-February 2012, the Munich court found that a Motorola smartphone unlock feature infringed one of the Apple utility patents,14 and granted an injunction.7 Five days prior to the Munich court decision, Apple sued Motorola in the U.S. District Court for the Southern District of California.15Apples complaint sought a declaratory judgment an d injunction based on an alleged breach of contract by Motorola, and alleged that Apple is a third party beneficiary under a patent licensing agreement between Motorola Mobility, Inc. and Qualcomm, Inc., and thus in reliance on that contract. Apple alleged that Motorolas rights under two patents it asserted against Apple in Germany were already exhausted under the licensing agreement and asked the court to enjoin Motorola from prosecuting and enforcing its claims against Apple in Germany. In February 2012, the European Commission, Competition Directorate-General, sent Motorola mark that the Commission received a complaint by Apple on the enforcement of Motorolas standards-essential patents against Apple, allegedly in breach of Motorolas FRAND commitments. Apples complaint sought the Commissions intervention with respect to standards-essentialpatents.7