Advertising Management Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Advertising Campaigns and Management. Answer: Introduction Advertising campaigns are designed to involve a series of advertisements and other related promotional activities and place them in different forms of advertising media for reaching a desired target audience (Moriarty et al. 2014). This particular advertising campaign would be focusing on building up awareness regarding the product among the public to change their attitude towards haemorrhoids. The primary objective of this advertising campaign is to build up awareness regarding the product among the public to change their attitude towards The goal is to do so by accelerating growth and market share, influencing the buyers decisions, improve perceived value and supporting the selling and other forms of communication. The aim is to educate the customers regarding the product and keep it in public eye to retrieve any lost sales. The main way to communicate the product message to the buyers and create awareness among them so that they can get persuaded to buy the product is to effective marketing communication. Using of social media is an effective option, but the social media presence needs to be converted into sales. Engaging customers offline is equally important, with the help of physical advertising and different forms of information channels (Farahat and Bailey 2012). The targeted audience of this campaign can be segmented into two parts: primary and secondary. The main target audience of this campaign are the haemorrhoids sufferers, as they are the ones for whom this product has been launched and they are the ones who are in dire need of this. The millennials would be the secondary targets as they are more active on social media and can spread awareness among the older generation. The most successful way to create awareness about the product among the target audience is to first identify them from the existing audience and understand what they require. Identification of trends would be helpful on deciding the demographics and then identify the prospects so that branding efforts can be refocused. The campaign must have relevant content so that the targeted audience can be engaged and educated through it (Aaker 2012). The factors that govern the choice of selecting the media vehicle are: The nature and requirement element of the product in the market. Identification of potential marketfor marketing of the product. The distribution strategy utilised for advertising coverage. Deciding of specific and exact advertising objectives The method of selling the message. Available amount of budget for the campaign Maintaining competitiveness in media strategy and advertising The advertisement positions for products are important in determining how the product would be marketed to the target audience and what would be the frequency. In case of this advertising campaign, the advertisement position for the product would require a fixed position in which the ad would appear on a specific page on the newspaper, on a specific side, or get advertised everyday morning in the radio or television. The overall costs associated with this advertising campaign include advertising, magazine advertising, newspaper advertising, direct marketing, telemarketing, search engine optimization, pay per click marketing, email marketing and web content marketing (Johnson 2013). Breaking each medium would ask for an advertising budget like the following: Setup Process - Design + Production Setup Cost - $63,000 to $8 million Cost of Media - Average of approx. $342,000 per 30 second ad Cost to Continue - Cost of media + agency hourly rate Demographic Served Anyone suffering from haemorrhoids Definitive ROI Tracking? No Negotiating with the media vehicle is important as that helps in determining the advertisement positions. It is also significant in telling when and where media can be used so reach the actual desired audience. The negotiation helps in deciding the method that can be used for selecting the time and space for campaign message dissemination for attaining of marketing objectives. The factors that would be taken into consideration when negotiating with media vehicle are: Taking account of budget available Expected impact of any advertisement or any promotion Results achieved from undertaking of cost benefit analysisthat is related to different forms of advertisement media Reach of the campaign and its possible exposure Frequency of exposure Gross Rating Points (GRP) for determining the percentage of potential audience Impact of exposure Pattern of the message exposure The information that would be discussed with the media people when determining the media contract for advertisement would include company details, the product to be marketed and the general activity of the organization. The desire to engage the audience with which services would also be discussed. Clauses would be included that would make sure there is no illegality or unenforceabilityor voiding of any rules. Legal and ethical consideration to be taken into consideration when establishing final media contract would take care of reaching an agreement between the involved parties, by not just creating a durable agreement but also making sure the parties are legally bound and committed to the clause of the contract. It should be made sure that the contracts must abide by the law and have the potential to perform without abandonment or minus resorting to legal actions (Christians et al. 2015). Ways to monitor the advertisement campaign: Monitoring of business before the start of campaign Assessing results by asking customers, motivating them, monitoring enquiries and capturing information from them. Reviewing goals related to increase in enquiries and sales, improvement in business image, meeting of marketing goals, acquiring of positive feedback from customers All these would bring a strong position for setting new goals and strategies for the next advertising campaign. Things to monitor in an advertisement campaign: Goal tracking is the first thing to monitor in an ad campaign to make sure the campaign is on the right path. Google analytics tracking would be crucial to track and understand the drive of the traffic to the campaign Email marketing strategies would be required to track to see the detailed analyses of about the open and click through rate. Tracking Google AdWords would be helpful in making sure the ad is put in front of people. Tracking print ads with the help of distribution of coupons or promo codes would come back with the total amount of response garnered. Legal and ethical issues to take into consideration when monitoring an advertisement campaign are: Advertisers require to act carefully and ethically while carrying out any promotional activity. They need to make sure that their advertising has truth in it and is devoid of unfairness. Advertisers need to make sure that the advertising they are carrying out is comprehensible and not larger than life so that even children can understand what the campaign all about is. Making sure harmful products are not advertised Using ethical and legal tools to advertise Successful advertising campaigns must be a demonstration of the fact that customers love the product and it turns into a brand in itself. Summary Advertising campaigns are carried out to advertise any product, new or old, in the market to gain market share and growth. This campaign for haemorrhoids medication had an aim of doing the same, and by means of all these answers, the complete process of making sure of that is executed. References Aaker, D.A., 2012.Building strong brands. Simon and Schuster. Christians, C.G., Fackler, M., Richardson, K., Kreshel, P. and Woods, R.H., 2015.Media ethics: Cases and moral reasoning. Routledge. Farahat, A. and Bailey, M.C., 2012, April. How effective is targeted advertising?. InProceedings of the 21st international conference on World Wide Web(pp. 111-120). ACM. Johnson, J.P., 2013. Targeted advertising and advertising avoidance.The RAND Journal of Economics,44(1), pp.128-144. Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R., 2014.Advertising: Principles and practice. Pearson Australia.

Write a review of the film Hero Essay Example For Students

Write a review of the film Hero Essay Other techniques such as when archers shoot a bombardment of arrows, hundreds of them, at a calligraphy school in order to kill the assassin duo residing there. Another technique used is when the camera turns to the school, the audience sees the torrent of arrows bombarding and going through the calligraphy walls and hitting the students. It had a comical effect as the students kept on working as well as the teacher while the arrows kept on hitting them, only later after the barrage had stopped, the students hit would rise up and start working again. We will write a custom essay on Write a review of the film Hero specifically for you for only $16.38 $13.9/page Order now A nice bit of comic relief. All the time the archers were launching arrows, they were chanting, as well as the music being dramatic. As the film neared its ending, Nameless was about to assassinate the King, only he had a change of heart, after remembering Broken Swords words, Our Land. The conclusion is that Nameless was executed as an assassin, but buried as a hero. That was the message being conveyed to the audience by the director. My opinion of Hero is the emotional and violent storyline giving it the exhilarating and moving edge in attracting the audience into viewing the film. A mistake that many people miss during the first viewing of the film is that when the Chin Army archers are shooting arrows at the school, the camera goes to a close-shot of the teacher with arrows flying into the wall behind him, after Nameless and Flying Snow fend off he arrows, the camera goes back into a close-shot of the teacher, only to see that many of the arrows had disappeared. My recommendation is to keep everything in the set the same, as it was before. To simply refer to Hero as a martial arts film would be to strip it to its most elemental state. It would not convey the films stunning visual beauty, its balletic grace or philosophical weight. As befits a film dealing with codes of behavior and honour in ancient China, Hero is a spacious work of silent potency, filled with an imperious dignity bestowed on it by highly acclaimed director Zhang Zimou.

Sembler Is the French Verb for What Seems to Happen

Sembler Is the French Verb for What Seems to Happen Sembler is a very common intransitive French verb. It is a regular -er verb that can be personal or impersonal, and it may be followed by the subjunctive. It means seem or appear, which gives it a lot of utility in everyday speech.   Common Uses of Sembler   Ã‚  Ã‚  Tu me sembles bien fatiguà ©Ã‚  Ã‚  Ã‚  You seem / look very tired to me   Ã‚  Ã‚  Il ne semble pas convaincu  Ã‚  Ã‚  He doesnt seem convinced Sembler can be followed by an adjective or an infinitive.   Ã‚  Ã‚  Ton idà ©e semble intà ©ressante  Ã‚  Ã‚  Your idea seems interesting   Ã‚  Ã‚  La maison semble secouer  Ã‚  Ã‚  The house seems to be shaking   Ã‚  Ã‚  Cela semble indiquer que nous avions raison  Ã‚  Ã‚  This seems to indicate that we were right Il semble constructions Il semble is an impersonal construction that means it seems. It can be followed by an adjective de infinitive or  que subjunctive.   Ã‚  Ã‚  Il semble important dessayer.  Ã‚  Ã‚  It seems important to try.   Ã‚  Ã‚  Il ne semble pas quil soit prà ªt.  Ã‚  Ã‚  It doesnt seem like hes ready. However, when il semble is modified with an indirect object pronoun, it takes the indicative.   Ã‚  Ã‚  Il me semble que tu as raison.  Ã‚  Ã‚  It seems to me that youre right.   Ã‚  Ã‚  Il nous semble que Paul peut le faire.  Ã‚  Ã‚  It seems to us that Paul can do it. Expressions withSembler   Ã‚  Ã‚  comme bon me/te semble as I/you see fit      Faites comme bon vous semble. Do as you please; do what you think is best.   Ã‚  Ã‚  Il me semble que oui (non).  Ã‚  I (dont) think so.   Ã‚  Ã‚  Prenez ce que bon vous semble.  Ã‚  Take what you wish.   Ã‚  Ã‚  Que vous en semble  ?  Ã‚  What do you make of it?   Ã‚   ce quil semble; semble til apparently, seemingly Conjugationof Sembler (Present Tense Regular) je sembletu  semblesil semblenous  semblonsvous  semblezils  semblent Additional Resource All sembler tenses

Biography of Sarah Bernhardt, French Actress

Biography of Sarah Bernhardt, French Actress Sarah Bernhardt [born Henriette-Rosine Bernard; October 22,  1844- March 21, 1923] was a French stage and early film actress whose career spanned over 60 years. During the late 19th and early 20th centuries, she dominated the world of acting with lead parts in acclaimed plays and motion pictures. She is widely regarded as one of the greatest actresses of all time and one of the first actresses to garner worldwide fame.   Early Life Sarah Bernhardt was born Henriette-Rosine Bernard on October 22, 1844 in Paris. She was the daughter of Julie Bernard, a Dutch courtesan who catered to a wealthy clientele.   Her father has never been identified. At age seven, she was sent to a boarding school where she performed on stage for the first time, playing the role of the Queen of the Fairies in Clothilde. Around the same time, Bernhardts  mother started dating the Duke de Morny, the half-brother of Napoleon III. Affluent and highly influential in Paris society, he would play a key role in the development of Bernhardts acting career. Although Bernhardt was more interested in becoming a nun than an actress, her family decided she should give acting a try. Together with their friend, playwright Alexandre Dumas, they brought Bernhardt to the Comà ©die-Franà §aise, France’s national theater company, for her first theater performance. Moved to tears by the play, Bernhardt was comforted by Dumas, who called her â€Å"my little star. The Duke told her she was destined to act. First Stage Performances In 1860, with the help of Morny’s influence, Bernhardt  was given the chance to audition at the prestigious Paris Conservatory. Coached by Dumas, she recited the fable of The Two Pigeons by La Fontaine and managed to persuade the school’s jury. On August 31,  1862, after two years of acting studies at the conservatory, Bernhardt made her debut in Racine’s Iphigà ©nie at the Comà ©die-Francaise. Playing the title role, she suffered from stage fright and rushed through her lines. Despite the nervous debut, she continued to perform and played Henrietta in Molià ©re’s Les Femmes Savantes and the title role in Scribe’s Valà ©rie. She didn’t manage to impress the critics and after a slapping incident with another actress, Bernhardt was asked to leave the theater. In 1864, after a brief affair with a Belgian prince, Bernhardt  gave birth to her only child, Maurice. In order to support herself and her son, she accepted minor roles at the melodrama theater Port-Saint-Martin and was eventually hired by the director of the Thà ©Ãƒ ¢tre de lÓdà ©on. There, she would spend the next 6 years establishing herself and developing a reputation as a leading actress.  Ã‚   Career Highlights and the Rise of Motion Pictures In 1868, Bernhardt had her breakthrough performance as Anna Damby in Dumas’  Kean. She received a standing ovation and was instantly given a salary raise. Her next successful performance was in Franà §ois Coppà ©e’s Le Passant, in which  she played the part of the troubadour boy- the first of her many male roles. During the subsequent  decades, Bernhardt’s career flourished. Upon returning to the Comà ©die-Franà §aise in 1872, she starred in some of the most demanding roles of the time, including lead parts in Voltaire ´s Zaire and Racine’s Phà ©dre, as well as Junie in Britannicus, also by Racine. In 1880, Bernhardt accepted an offer to tour the United States, which would be the first of many international stage tours of her career. After two years of touring, Bernhardt returned to Paris and purchased the Thà ©Ãƒ ¢tre de la Renaissance, where she operated as artistic director and lead actress until 1899.   At the turn of the century, Bernhardt became one of the first actresses to star in motion pictures. After starring  in the two-minute film Le Duel d’Hamlet, she went on to act in La Tosca in 1908 and La Dame aux Camelias. However,  it was her portrayal of Elizabeth I in the 1912 silent film The Loves of Queen Elizabeth that truly made her rise to international acclaim. Later Life and Death In 1899, Bernhardt signed a lease with the city of Paris to renovate and manage the Thà ©Ãƒ ¢tre des Nations. She renamed it Thà ©Ãƒ ¢tre Sarah Bernhardt and opened the theater with a revival of La Tosca, followed by her other major successes:  Phà ©dre, Theodora, La Dame aux Camà ©lias, and Gismonda. Throughout the early 1900s, Bernhardt made a number of farewell tours around the globe, including Canada, Brazil, Russia, and Ireland. In 1915, years after a knee  accident, Bernhardt suffered from an infection related to the injury and her leg was ultimately amputated. Refusing an artificial leg, Bernhardt continued to act on stage, with scenes being specifically arranged to suit her needs. In 1921, Bernhardt made her final tour around France. The following year, on the night of the dress rehearsal for the play Un Sujet de Roman, Bernhardt collapsed and went into a coma. She spent months recovering and her health slowly improved, but on March 21, 1923, while suffering from kidney failure, Bernhardt collapsed again and passed away in her son’s arms. She was 78. Legacy Thà ©Ãƒ ¢tre Sarah Bernhardt was managed by her son Maurice until his death in 1928. It was later renamed Thà ©Ãƒ ¢tre de la Ville. In 1960, Bernhardt was given a star on the Hollywood Walk of Fame. Bernhardts vibrant and dramatic performances in so many iconic roles captivated audiences and critics all over the world. Her successful transition from stage to screen further established Bernhardt as one of the most celebrated actresses in theater and film history. Sarah Bernhardt Fast Facts Full Name:  Henriette-Rosine BernardKnown As: Sarah BernhardtOccupation: ActressBorn:  October 22,  1844 in Paris, FranceParents Names: Julie Bernard; father unknownDied: March 21, 1923 in Paris, FranceEducation: Studied acting at the Paris Conservatory  Spouses Name: Jacques Damala (1882-1889)Childs Name: Maurice BernhardtKey Accomplishments: Bernhardt was one of the most successful actresses of the late 19th and early 20th centuries. She toured the world, successfully transitioned from stage to screen and back again, and managed her own theater (Thà ©Ãƒ ¢tre Sarah Bernhardt). Sources and Further Reading Verneuil,  Louis. The Fabulous Life of Sarah Bernhardt. London, Harper brothers; Fourth Edition, 1942.Gold, Arthur  and Fizdale, Robert. Divine Sarah: A Life of Sarah Bernhardt. Knopf; First edition, 1991.Skinner, Cornelia Otis. Madame Sarah. Houghton-Mifflin, 1967.Tierchant, Hà ©là ¨ne. Madame Quand mà ªme. Editions Tà ©là ©maque, 2009.

Eliot's Poetry Essay Example | Topics and Well Written Essays - 2000 words

Eliot's Poetry - Essay Example Some poems had urban landscape as the backdrop; but mostly it is the inner landscape of the individual's mind that he tried to portray. His language focuses on the acute loneliness of the urban life that shows no sympathy to the individual. Isolation in the crowd is aptly expressed by his images, along with the ordinariness of life. His poetic forms could be termed as dreary compared to earlier poets; but he is depicting the depthless dreariness of modern life. He said: 'A large part of any poet's imagination must come from his reading and from his knowledge of history.' His poems had a sense of history, though he ventured into assessing modern society too often. The complexity of modern life has come across through his images. Glimpses of people who live in the impersonal modern world, spiritually exhausted, emotionally unsupported are shown in The Love song' The language shows the inherent confusion, feeble images, and unauthentic pretence that go through life. The culmination in a sense of defeat is almost predictable and the language could not have been clearer. In the same way, the image of the male observer in the Portrait of a Lady sounds acutely detached and unemotional while encroaching the lonely life of the woman without apology. Once again, almost in identical language, he visualises the mundane city life in Preludes. "To early coffee-stands. With the other masquerades That time resumes, One thinks of all the hands That are raising dingy shades In a thousand furnished rooms." (18-23). There is a definite sense of lack of time and difficult endeavours in the Rhapsody of a windy night. The division of hours and too many mentions of time brings it into acute focus. The same sense of rushing time comes across in the Portrait of a lady when her age is mentioned. The miserable lonely existence and the longing are portrayed alongside the mutilated life along with its acute lack of time for better things. Among the windings of the violins And the ariettes Of cracked cornets Inside my brain a dull tom-tom begins Absurdly hammering a prelude of its own, Capricious monotone. His poetic forms and language reflect the defeated and hopeless idealism. His images show that dreams and elegance are left behind. Eliot's images portray modern society's lack of idealism, emptiness and dangerous cynicism in the modern society. He portrayed the prostitutes as one of the uglier sides of city life in Rhapsody... " 'Regard the woman Who hesitates towards you in the light of the door Which opens on her like a grin. You see the border of her dress Is torn and stained with sand, And you see the corner of her eye Twists like a crooked pin.'" (16-22). It almost sounds inhuman and devouring. His language becomes cynically powerful when he depicts the hopelessness and emptiness of the present world. The images become oppressingly pessimistic and perhaps this is the result of the World War which saw horrendous destruction in Europe the signs of which exist

An Instrument for Measuring Work-place Motivation Essay

An Instrument for Measuring Work-place Motivation - Essay Example This essay discusses that the results for mean values on the Maslow’s test for the four elements of security, acceptance, esteem, and self-actualization showed a low standard deviation value. Since standard deviation is low, this indicates that the mean values for the group with no knowledge about the motivation testing fall closely within the range of the mean values obtained for those with knowledge. As a result, this is not statistically significant. On the ANOVA test, in terms of analysis of the variance between means, the null hypothesis which will be assumed is that the group means are all equal and the alternative hypothesis is that they are not equal. In the case of security, the F value is high, i.e, 3.49 and the significance level is low,i.e., 0.72. This suggests that the null hypothesis is discredited and the means could be significantly different; hence those who are informed the survey is for testing their motivation may have reported different values from those n ot so informed. For all the other variables, however, the F values are smaller while the p values are bigger, thereby suggesting that the means between the two groups are not significantly different. On this basis, it may be concluded that where esteem, self-actualization, and acceptance are concerned, there is not much difference between the two groups.  This essay discusses that the results for mean values on the Maslow’s test for the four elements of security, acceptance, esteem, and self-actualization showed a low standard deviation value. Since standard deviation is low, this indicates that the mean values for the group with no knowledge about the motivation testing fall closely within the range of the mean values obtained for those with knowledge. As a result, this is not statistically significant. On the ANOVA test, in terms of analysis of the variance between means, the null hypothesis which will be assumed is that the group means are all equal and the alternative h ypothesis is that they are not equal. In the case of security, the F value is high, i.e, 3.49 and the significance level is low,i.e., 0.72. This suggests that the null hypothesis is discredited and the means could be significantly different; hence those who are informed the survey is for testing their motivation may have reported different values from those not so informed. For all the other variables, however, the F values are smaller while the p values are bigger, thereby suggesting that the means between the two groups are not significantly different. On this basis, it may be concluded that where esteem, self-actualization, and acceptance are concerned, there is not much difference between the two groups.   On the basis of the above results, where job redesign is concerned, it appears that in view of the sharp differences between the group aware of the motivation test and the group not aware of it, motivation may need to be enhanced. The positive values expressed by the group a ware of the motivation test, suggests that this could be driven by anxiety about restructuring or downsizing of jobs. But the true results on the job constructs may be held to be those stated by those unaware of the motivation test. Maslow’s test reveals that levels of motivation may not be very high among the participants in this survey because the general trend in the responses is towards the lower scale.

How far is Odysseuss status Essay Example for Free

How far is Odysseuss status Essay Throughout the Odyssey, Odysseus is portrayed as a Greek hero. However this can be contradicted. In many events Odysseus can be perceived as un-heroic at times. Therefore the above statement can be argued. Throughout this piece of work I will be discussing this statement and I will gradually draw closer to a conclusion. Odysseus shows leadership as he produces very clever ideas and performs quick-thinking actions. Throughout the narrative he has planned strategies, for example, every time Odysseus and his men reach an island he always sends his men first to investigate the surroundings. This quality can be seen as cunning and therefore he can be seen as a hero. His personality can be seen as caring and scheming. In many periods of the book this can be proved. He stays calm in situations and when his men die he thinks of them, and when in trouble he does his best to help them says quote, we travelled with heavy hearts, grieving for the loss of our dear friends.. (Book 10 Line 133) Odysseus can be seen as resourceful, for example, he tool the undiluted wine with him when going into the Cyclopss cave, which then later came into use as it saved his men and himself escape to safety. He is seen as shrewd as he uses a false name when speaking with the Cyclops which again later on takes its effect when the men are absconding from the dangers of the Cyclops. Even though Odysseus can be seen as a hero, in some cases he cannot be depicted as cunning. For example, he decided to ignore his crews suggestion to escape with the food in the Cyclopss cave. Even though he was right to do the hospitable and respectable thing to do, by staying in the cave to greet their host, he made the wrong decision as the by staying he risked the lives of his men. Odysseus can be thought of as violent as he blinded Polyphemus with a stake. This could be looked at as un-heroic and wrong, but it can also be seen as him being vengeful for his killed crew. Therefore these different situations can be looked at from two perspectives. He could be seen as hospitable and vengeful, which are true qualities of a hero, or he can be looked at as a violent person who has bad judgement. It all depends on the readers standpoint. Odysseus has a very strong relationship with the Gods, especially with Athenes and Hermes. For example Hermes helped Odysseus by giving him the moly flower. This can be looked at from two angles. Odysseus might seem not so heroic as he needs help from the powers that be, and he might be seen as dependent on the Gods. But this can be argued as only some people would think that only a hero can receive such gifts from the gods and that there has to be something special about him, and also Athene was known for helping heroes which could prove that he was one. Therefore, again, this line of reasoning could be argued. Odysseus and his men have lack trust and confidence in their relationships. This reflects badly upon Odysseus as it shows he is not leadership material. For example When Odysseus and his men sailed away from the Island of Aelia, Odysseus had received the gift of the winds. His crew did not trust Odysseus and opened the bag, thinking it was gold, and released the winds. This shows a lack of trust. Another example that shows a requirement of confidence in their relationship is when one of Odysseuss men, Eurylochus, says You will never come back yourself and wont rescue a single man of your crew. I am certain of it. Let you get away quickly with those that are left here. (Book 10 Line 268). This shows that his men think that their destiny with Odysseus will lead to death. They feel as if his leadership is endangering them which shows that they do not think of him as a hero and influences the reader to think the same, even though Odysseus tries his best and up most to rescue his men In my opinion, I think that Odysseus is a heroic figure. This is because in the book he is proved to be cunning, caring and an important figure. There are many events in the book that contradict this, but they can be argued to whether Odysseus was really in the wrong. For example, he wanted to stay in Polyphemuss cave because he wanted to be hospitable (which is the right thing to do), and he was not aware of the dangers that were at hand. He can be seen as violent, but revenge was his only motivation, when he blinded the Cyclops. Therefore, I think that Odysseus can be categorised under hero, and I think that Odysseuss status throughout the Odyssey all depends on how the reader interprets the events that take place as they always have two aspects to look at.